Mark your calendars: April 15th is not just Tax Day, it’s “National Venting Day” in honor of the Coors “Vented Widemouth Can.”  The new silver bullet design improves on last year’s outdated, simple widemouth by adding carefully designed vents that direct airflow into the can, letting you chug smoothly & continuosly without interruption.

Here’s to Coors: you’ve come a long way, baby.  When I was a kid, we had to make our own vented cans.  We had a cooler name for it, though, so you’ve still got room for improvement on the PR side.