When Collaborative Filtering Attacks
I got this product recommendation from Amazon the other day:
Wait a sec… are all the D&D geeks who are playing World of Warcraft, LOTR, Guild Wars, and Neverwinter Nights really flocking to pre-order a game about pampering their pets? (Excuse me, their virtual pets?) Somehow I doubt it.
I’m used to Amazon sending me product recommendations that are a little off-kilter, including suggestions for items I’ve already bought from them. But this is like Netflix suggesting “Beethoven” based on my interest in “28 Days” and “Pirates of the Caribbean.”